1 Privacy Statement.

(last updated November 2008)

Silva Elm Ltd ("Silva Elm") is committed to maintaining your rights to privacy.

This notice explains our practices for security and protecting your privacy. Please read very carefully in order that you may better protect your privacy.


2 Collection and Use of Information

Silva Elm considers information collected on this web-site as confidential. As the sole owner of this web-site we will not sell, share, or rent this information to third parties. Silva Elm does not collect any personally identifiable information about visitors of the website. Visitors are able to send e-mails to Silva Elm that will contain the user's name and e-mail address, as well as any additional information the user may wish to include in the message. Silva Elm uses the information visitors provide about themselves to fulfil those visitors' requests. E-mail addresses are only used to answer messages received.


3 Collection of Information During Purchase

We use the third-party e-commerce service provided by Plimus for you to place online orders with us. Plimus privacy policies may be accessed via their privacy statement on their web-site. We do not keep credit card information as part of your license purchase. We keep very limited personal information about purchasers in our database (name and email address only) to fulfill purchaser enquiries regarding registration and associated keys.

Silva Elm may use purchaser information to email notification of free upgrades, special discounts or important notices. We will not sell, share, or rent this information to third parties.


4 Collection of Information During Registration

Silva Elm employs a registration procedure in order to reduce piracy and other forms of unauthorised use of the licensed software contrary to the terms of the purchased license. This unauthorised use includes, as example, reusing the software on multiple computers known as "softlifting". A Registration Code ("code") generated from general information gathered from the computer's system components during software installation is used as the basis of limiting use to a single computer. No personally-identifiable information of any kind is used in the generation of this code and in order to ensure your total privacy, this information is processed into a non-unique one-way encryption that cannot be reverse-calculated to the original computer information.

Users are requested to supply this code with their License Key (supplied on license purchase), the product name and version in order to register with Silva Elm. In return, Silva Elm provides a Product Key to unlock software capabilities according to your purchased license. This information content applies to both direct online (live) registration from your licensed software or offline (indirect via a different computer) registration via Email.

The user supplied information is used solely for the purpose of provision of the Product Key. We will not sell, share, or rent this information to third parties.


5 Collection of Information via Web-Site Interaction

We may collect information regarding your interaction with our web-site using analytic tools. This may include information such as your IP address, access times and pages clicked to analyze trends and administer the site. This information is not linked to any personal information in order to ensure your privacy. We do not use cookies or web beacons.


6 Third-Party Websites

Third-party websites may be accessed through our site, e.g. via hyperlink, for your convenience and information. Please be aware that these sites may collect personally identifiable information about you. Silva Elm is not responsible for the privacy practices of such other sites. It is recommended that you read the privacy policy of any accessed website. This privacy statement applies solely to information collected by the Silva Elm website.


7 Security

Silva Elm is committed to taking all reasonable efforts to secure the privacy of your personal information. Silva Elm utilizes industry-standard practices to protect your personally identifiable information from loss, misuse, alteration and destruction. Such measures include the use of firewalls and security layers. Please be aware however that Silva Elm cannot guarantee that your personal information will never be obtained by unauthorized access. Access to information as defined in this policy is limited to those individuals or agents having a need to know.


8 Changes to This Privacy Policy

Silva Elm reserves the right to update this privacy policy to reflect changes in our services and customer feedback. If Silva Elm decides to change this privacy policy, we will revise the "last updated" date at the top of this policy. If there are material changes to this privacy policy regarding the personal information collected and/or in the manner in which the personal information is used we will prominently post the detail of those changes on our homepage. If at any point Silva Elm decides to use personally identifiable information collected from our users in a manner that differs from that stated at the time this information was collected, we will notify users by way of an email. Users will have a choice whether or not to consent to our using their personal information in accordance with our updated privacy policy.